152media (Oftmedia) Real-time Data Submodule

Overview

The 152media Real-time Data (RTD) module enhances programmatic advertising performance by providing contextual and audience-based data at runtime. Integrated into Prebid.js, it enables publishers to:

  • Improve bid relevance with enriched targeting data
  • Filter unqualified or low-value bid requests
  • Leverage AI-based deal optimization

This module is maintained by 152media and requires the global rtdModule to function.

Disclosure: This module loads external code that is not open source and has not been reviewed by Prebid.org.

Usage

Build

To include the 152media RTD module in your Prebid.js build:

gulp build --modules="rtdModule,oftmediaRtdProvider"

Note: rtdModule is required as a dependency.

Configuration

Use pbjs.setConfig to initialize the 152media RTD module with the following syntax:

pbjs.setConfig({
  realTimeData: {
    auctionDelay: 500, // Recommended setting
    dataProviders: [
      {
        name: "oftmedia",
        waitForIt: true, // Ensures data is available before auction starts
        params: {
          publisherId: "0653b3fc-a645-4bcc-bfee-b8982974dd53", // Required: Get this ID from 152media
          keywords: ["red", "blue", "white"], // Optional: Contextual keywords
          bidderCode: "appnexus", // Required: Targeted bidder
          enrichRequest: true // Optional: Adds additional targeting fields
        }
      }
    ]
  }
});

Parameters

Parameter Type Description Default
name String Always "oftmedia"  
waitForIt Boolean Ensures auction is delayed until data is ready false
params.publisherId String Your unique Publisher ID provided by 152media Required
params.keywords Array of Strings Contextual keywords for enhancing relevance []
params.bidderCode String Bidder code that should receive the enriched data Required
params.enrichRequest Boolean Enriches the request object with extra targeting information false
params.timeout Integer (ms) Timeout for data retrieval (optional) 1000

Output

When active, the module appends targeting and/or deal data into the ad unit targeting objects and/or modifies the request payload, depending on the configuration and support by the selected bidder.

Support

For questions, help, or to obtain a publisher ID, please contact hello@152media.com.