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Zeta Global SSP
Features
| Bidder Code |
zeta_global_ssp |
Prebid.org Member |
yes |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video |
Multi Format Support |
check with bidder |
| TCF-EU Support |
yes |
IAB GVL ID |
469 |
| GPP Support |
some (check with bidder) |
DSA Support |
check with bidder |
| USP/CCPA Support |
yes |
COPPA Support |
yes |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
no |
| Floors Module Support |
yes |
First Party Data Support |
yes |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
check with bidder |
| User IDs |
all |
Privacy Sandbox |
check with bidder |
| Prebid Server App Support |
check with bidder |
|
|
Registration
All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)
The Zeta Global SSP adapter requires setup and approval from the Zeta Global SSP team. Please reach out to your account team or rcomolli@zetaglobal.com for more information.
Bid Params
Prebid.js Bid Params
| Name |
Scope |
Description |
Example |
Type |
sid |
required |
Seller ID. The identifier associated with the seller or reseller account within the advertising system |
123 |
integer |
tagid |
optional |
Identifier for specific ad placement or ad tag that was used to initiate the auction |
"footer" |
string |
tags |
optional |
The object containing set of Zeta’s custom tags witch publisher have to supply |
tags: {} |
object |
site |
optional |
The object containing site data (See OpenRTB spec) |
site: {} |
object |
app |
optional |
The object containing app data (See OpenRTB spec) |
app: {} |
object |
bidfloor |
optional |
The minimum bid value desired |
0.2 |
float |
test |
optional |
Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) |
1 |
integer |
Prebid Server Bid Params
| Name |
Scope |
Description |
Example |
Type |
sid |
optional |
Seller ID. The identifier associated with the seller or reseller account within the advertising system |
123 |
integer |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_zeta_global_ss |
hb_bidder_zeta_globa |
hb_adid_zeta_global_ |
hb_size_zeta_global_ |
hb_source_zeta_globa |
hb_format_zeta_globa |
hb_cache_host_zeta_g |
hb_cache_id_zeta_glo |
hb_uuid_zeta_global_ |
hb_cache_path_zeta_g |
hb_deal_zeta_global_ |
|
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