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seedtag

Features

Bidder Code seedtag Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 157
GPP Support some (check with bidder) DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK yes Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
Endpoint Compression check with bidder ORTB Blocking Support partial
User IDs none Privacy Sandbox check with bidder
Prebid Server App Support no

Note

Please reach out to your seedtag account team before using this plugin.
The publisher id 0000-0000-01 returns demo responses.

Bid Params (pbjs)

Name Scope Description Example Type
publisherId required The publisher id. 0000-0000-01 string
adUnitId required The adunit id. 00000 string
placement required Adunit placement, posibles values: inScreen, inArticle inScreen string

Bid Params (pbs)

Name Scope Description Example Type
adUnitId required The adunit id. 00000 string

InScreen example

The integration for Seedtag uses banner mediaTypes for all types of creatives (display/video)

const adUnits = [
  {
    code: '/21804003197/prebid_test_320x100',
    mediaTypes: {
      banner: {
        sizes: [[320, 100]]
      }
    },
    bids: [
      {
        bidder: 'seedtag',
        params: {
          publisherId: '0000-0000-01',      // required
          adUnitId: '0000',                 // required
          placement: 'inScreen',            // required
        }
      }
    ]
  }
]

InArticle example

The integration for Seedtag uses banner mediaTypes for all types of creatives (display/video)

const adUnits = [
  {
    code: '/21804003197/prebid_test_300x250',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [1, 1]]
      }
    },
    bids: [
      {
        bidder: 'seedtag',
        params: {
          publisherId: '0000-0000-01',      // required
          adUnitId: '0000',                 // required
          placement: 'inArticle',           // required
        }
      }
    ]
  }
]

InBanner example

const adUnits = [
  {
    code: '/21804003197/prebid_test_300x250',
    mediaTypes: {
      banner: {
        sizes: [[300, 250]]
      }
    },
    bids: [
      {
        bidder: 'seedtag',
        params: {
          publisherId: '0000-0000-01',      // required
          adUnitId: '0000',                 // required
          placement: 'inBanner',              // required
        }
      }
    ]
  }
]

inStream example

var adUnits = [{
  code: 'video',
  mediaTypes: {
    video: {
      context: 'instream',   // required
      playerSize: [640, 360], // required
      // Video object as specified in OpenRTB 2.5
      mimes: ['video/mp4'], // recommended
      minduration: 5,       // optional
      maxduration: 60,      // optional
      boxingallowed: 1,     // optional
      skip: 1,              // optional
      startdelay: 1,        // optional
      linearity: 1,         // optional
      battr: [1, 2],        // optional
      maxbitrate: 10,       // optional
      playbackmethod: [1],  // optional
      delivery: [1],        // optional
      placement: 1,         // optional
    }
  },
  bids: [
    {
      bidder: 'seedtag',
      params: {
        publisherId: '0000-0000-01',    // required
        adUnitId: '0000',               // required
        placement: 'inStream',          // required
      }
    }
  ]
}];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_seedtag hb_bidder_seedtag hb_adid_seedtag
hb_size_seedtag hb_source_seedtag hb_format_seedtag
hb_cache_host_seedta hb_cache_id_seedtag hb_uuid_seedtag
hb_cache_path_seedta hb_deal_seedtag

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