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OptimizeRx

Features

Bidder Code oprx Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support will-not-bid
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support no COPPA Support no
Supply Chain Support no Demand Chain Support no
Safeframes OK yes Supports Deals no
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs none Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
placementId required Placement ID 11111 integer
key required Key 'abc123' string
width optional Banner Width 123 integer
height optional Banner Height 456 integer
bid_floor optional Bidding Price Floor 123.45 number
npi optional NPI '22222' string
ndc optional NDC '33333' string
type required Type of Bid/Impression 'banner' string

AdUnit Format

var adUnits = [
  {
    code: 'test-div',
    mediaTypes: {
        banner: {
            sizes: [[728, 90]]
          }
        },
    bids: [
      {
        bidder: 'oprx',
        params: {
            placement_id: 1234567890,   // placement ID (required)
            key: "123456abcd",          // key (required)
            width: 728,                 // width
            height: 90,                 // height
            bid_floor: 0.5,             // bidding price floor
            npi: "1234567890",          // NPI
            ndc: "12345678901"          // NDC
            type: "banner",             // media type (required)
          },
        }
      }
    ]
  }
];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_oprx hb_bidder_oprx hb_adid_oprx
hb_size_oprx hb_source_oprx hb_format_oprx
hb_cache_host_oprx hb_cache_id_oprx hb_uuid_oprx
hb_cache_path_oprx hb_deal_oprx

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