OneTag
Features
| Bidder Code | onetag | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | yes |
| Media Types | display, video, native | Multi Format Support | will-bid-on-any |
| TCF-EU Support | yes | IAB GVL ID | 241 |
| GPP Support | some (check with bidder) | DSA Support | yes |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | yes | First Party Data Support | check with bidder |
| Endpoint Compression | check with bidder | ORTB Blocking Support | check with bidder |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId | Privacy Sandbox | topics |
| Prebid Server App Support | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
pubId |
required | The publisher’s ID provided by OneTag | '386276e072' |
string |
ext |
optional | A set of custom key-value pairs | { customKey: customValue } |
object |
Video Additional Information
Note that right now video support is only provided when the context is “instream” or “outstream”.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_onetag |
hb_bidder_onetag |
hb_adid_onetag |
hb_size_onetag |
hb_source_onetag |
hb_format_onetag |
hb_cache_host_onetag |
hb_cache_id_onetag |
hb_uuid_onetag |
hb_cache_path_onetag |
hb_deal_onetag |