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InMobi

Features

Bidder Code inmobi Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 333
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support check with bidder
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs none Privacy Sandbox check with bidder
Prebid Server App Support yes

Note

The InMobi Prebid adapter requires a setup to create placement IDs. Please contact your InMobi partner manager for setup assistance. For queries, write to us at prebid-support@inmobi.com

User Sync Disclosure

Third-party cookie syncing helps publishers leverage their audience data, enhance targeting capabilities, and drive better ad performance. InMobi third party cookie syncing improves monetization for publishers by giving them a competitive positioning in the digital advertising ecosystem. Ids for third parties can be synced through our pixel: https://sync.inmobi.com/prebid?gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={US_PRIVACY}&redirect={RedirectURL} . The RedirectURL should contain uuid macro, which is {ID5UID}.

To opt out of InMobi ads on web inventory the user needs to visit the Opt-out page on InMobi website https://www.inmobi.com/page/opt-out/.

Bid Params

Name Scope Description Example Type
plc required Placement ID '1234' string
bidfloor optional Bid Floor 1.09 float

First Party Data

Inmobi supports both ortb2 and ortb2Imp methods to set First Party Data.

The standard Open RTB properties supported from ortb2 / ortb2Imp are described in the following table.

Name Scope Description Example Type
ortb2Imp.instl optional Details on interstitial/full-screen, 1 indicates that the ad is interstitial or full-screen, while 0 means it is not. 1 integer
ortb2Imp.rwdd optional Specifies if the user receives a reward for viewing the ad: 0 for no, and 1 for yes. 1 integer
ortb2.user optional Information about the advertising device’s human user, provided through an OpenRTB User object. N/A object
ortb2.site optional Information about the publisher’s website provided through an OpenRTB Site object. N/A object
ortb2.device optional Information about the user’s device provided through an OpenRTB device object. N/A object
ortb2.bcat optional Blocked advertiser categories using the IAB content categories. [ "IAB25" ] string array
ortb2.badv optional Block list of advertisers by their domains [ "ford.com" ] string array
ortb2.regs optional Regulatory conditions in effect for all impressions in this bid request. N/A object

Besides these standard properties, ext field can be used to send any publisher specific data which may have been discussed with a Inmobi partner manager.

Example Ad-Units

    var adUnits = [{
            code: 'div-gpt-ad-1460505748561-0',
            mediaTypes: {
                banner: {
                    sizes: [[300, 250]],
                }
            },
            bids: [{
                bidder: 'inmobi',
                params: {
                    plc: '1719108420057' // Mandatory
                }
            }]
    }];

Video

    var adUnits = [{
            code: 'div-gpt-ad-1460505748561-0',
            mediaTypes: {
                video: {
                    playerSize : [300,250],
                    mimes :  ["video/x-ms-wmv", "video/mp4"],
                    minduration : 0,
                    maxduration: 30,
                    protocols : [1,2],
                    api: [1, 2, 4, 6],
                    protocols: [3, 4, 7, 8, 10],
                    placement: 1,
                    plcmt: 1
                }
            },
            // Replace this object to test a new Adapter!
            bids: [{
                bidder: 'inmobi',
                params: {
                    plc: '1443164204446401' //Mandatory
                }
            }]
    }];

Native

    var adUnits = [{
            code: 'div-gpt-ad-1460505748561-0',
            mediaTypes: {
                native: {
                        type: 'image'
                }
            },
            bids: [{
                bidder: 'inmobi',
                params: {
                    plc: '10000033152',
                    bidfloor: 0.9
                }
            }]
    }];

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_inmobi hb_bidder_inmobi hb_adid_inmobi
hb_size_inmobi hb_source_inmobi hb_format_inmobi
hb_cache_host_inmobi hb_cache_id_inmobi hb_uuid_inmobi
hb_cache_path_inmobi hb_deal_inmobi

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