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Ad Generation

Features

Bidder Code adgeneration Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, native Multi Format Support check with bidder
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support check with bidder COPPA Support check with bidder
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support check with bidder First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder

Bid Params

Name Scope Description Example Type
id required adId '1234' string

First Party Data

In release 1.6.4 and later, publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.content.data[]

If ad-generation.jp is specified for ortb2.site.content.data[].name and 546 is specified for ortb2.site.content.data[].ext.segtax, ortb2.site.content.data[].segment[].name and ortb2.site.content.data[].segment[].value can be any string value.

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
    ortb2: {
        site: {
            content: {
                data: [{
                    name: "ad-generation.jp",
                    ext: {
                        segtax: 546
                    },
                    segment: [
                        { name: "news_category", value: "Sports_Sumo" },// name and value must be string types
                        { name: "local_gourmet", value: "sushi" },
                        { name: "location", value: "tokyo" }
                    ]
                }]
            }
        },
    }
});

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adgeneration hb_bidder_adgenerati hb_adid_adgeneration
hb_size_adgeneration hb_source_adgenerati hb_format_adgenerati
hb_cache_host_adgene hb_cache_id_adgenera hb_uuid_adgeneration
hb_cache_path_adgene hb_deal_adgeneration

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