AdBlender
Features
| Bidder Code | adblender | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | check with bidder |
| TCF-EU Support | yes | IAB GVL ID | 511 (admixer) |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | check with bidder |
| Supply Chain Support | check with bidder | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | check with bidder | First Party Data Support | check with bidder |
| Endpoint Compression | check with bidder | ORTB Blocking Support | check with bidder |
| User IDs | none | Privacy Sandbox | check with bidder |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
zone |
required | The unique identifier of the ad placement. Could be obtained from the AdBlender UI or from your account manager. | “e5ff8e48-4bd0-4a2c-9236-55530ab8981d” | string |
kvTargeting |
optional | Key/Value - a pair of the unique values that will be used for the custom targeting option. | {key1: value2, key2: value2} | object |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_adblender |
hb_bidder_adblender |
hb_adid_adblender |
hb_size_adblender |
hb_source_adblender |
hb_format_adblender |
hb_cache_host_adblen |
hb_cache_id_adblende |
hb_uuid_adblender |
hb_cache_path_adblen |
hb_deal_adblender |